don't be a cunt.

The only golden rule that actually matters.

Forget long-winded life advice, inspirational quotes, and toxic positivity. Life really boils down to one simple, universal principle: just don't be a cunt.

Whether it’s replacing the sanitized "Live, Laugh, Love" mantra with something far more accurate or standing alone in clean block text, this subcollection cuts straight through the bullshit. It’s a public service announcement, a personal motto, and a direct reminder to everyone in your line of sight to keep their behavior in check.

The Design: Sharp, minimalist typography with zero unnecessary fluff.
The Vibe: Direct, unapologetic, and aggressively practical.
Currently Available On: Graphic tees, crop tees, spaghetti strap crop tanks, statement hoodies, distressed baseball caps, canvas tote bags and more.